Started as simply vodka and tomato juice, the Bloody Mary cocktail we find today has elevated to something almost akin to a long-perfected family recipe: Everyone has their own tweak to it—some carefully sourcing all ingredients from scratch, others relying on a mixer to get things started, and all seasoning to their liking. And (depending on how it’s garnished) it can almost be a meal. This particular Fire-Roasted Bloody Mary Mix is for the cocktail maker who likes equal parts convenience and history.
Created by Food for the Southern Soul, this heat-kissed mixer pays homage to Charleston during Prohibition—the era that transformed the iconic drink—and one of the area’s much-beloved characters, Mr. Jimmie. He was a renowned golfer, tennis player, and conversationalist who lived in the Holy City until the 1960s. During the 1920s, he grew particularly keen on the Bloody Mary, using a seasoned, fire-roasted tomato mixture that served as today’s inspiration for the Fire-Roasted Bloody Mary Mix.
Beyond the Fire-Roasted Bloody Mary Mix
The Food for the Southern Soul brand is dedicated to making the South’s signature flavors, ingredients, and dishes accessible around the country. In addition to beverage mixers, you’ll find an abundant offering of Carolina Gold rice, barbecue sauces and rubs, peach chutney, coarse-ground grits, and more.
For brunch, tailgate parties, or whenever the craving strikes, we like shaking this mix with our favorite vodka (try it with Absolut Peppar for a kick), a couple of squeezed lime wedges, and pouring over fresh ice in a glass rimmed with Old Bay seasoning. Garnish with a blue cheese-stuffed Pickled Okra Charleston SC spear if you’re feeling adventurous!